Well-known motivational speaker, magician and UNICEF
ambassador Gopinath Muthukad was declared the brand ambassador for “Child-friendly
Kerala” project. This was announced by K K Shailaja Teacher, Kerala Minister
for Health and Social Welfare during a function held on Tuesday, 20 October
2020, in Thiruvanathapuram.
She stressed that the “Child-friendly Kerala” project formed under the Kerala State Commission for Protection of Child Rights is now capable of bigger steps. “Sporadic Incidents of attacks on children and denial of their rights have been reported even in a civilized state like Kerala. A widespread awareness campaign on child rights and justice within the wide society is essential to counter this. The extensive marketing plan envisaged for the project will suffice this.”, she added.
Gopinath Muthukad, who provides celebrity support to the
various initiatives of the UNICEF is a widely accepted personality among
children and the elderly. “The program to deliver Child rights activities and
messages to every house through ‘anganavadis’ in all panchayats of Kerala, will
be inaugurated by Chief Minister Pinarayi Vijayan on 14 November 2020, which
coincides with Children's day.”, said K.V. Manoj Kumar, chairman of Kerala State
Commission for Protection of Child Rights.
The chairman lauded Gopinath Muthukad’s willingness to cooperate
with the project without expecting any return. C. Vijayakumar, Commission
member and Biju Prabhakar IAS, Special Secretary, Women Welfare Department also
attended the event.